Arguably one of the most significant innovations of the past twenty years or so has been social media. In a way that would’ve seemed unimaginable in the early 90s, social media has consumed us, as we spend hours upon hours on networks such as Twitter and Facebook collectively. However, Facebook, once arguably the most popular social media platform could be facing a slow death, in the United Kingdom at least.The stats
According to SocialBakers, a staggering 946,120 Facebook users deactivated their accounts over the recent Christmas period in the United Kingdom. This amounts to a dip of 2.88%. Such a small percentage may seem insignificant, but due to the short period of time in which the dip happened, plus the logic that social networking success lives off popularity, such figures are enough to cause concern.
It has however been argued that the recent decline in Facebook users is instead down to there simply no longer being much left in regards to potential users. More than half of the population are on Facebook and this is considering the fact that under 13s (15% of the population) are not allowed on Facebook and those older than 65 (16% of the population) are always going to be highly unlikely to be found on Facebook.
With such a lack of room for growth, it is only inevitable that the number of active users may instead drop. However, such a drop wouldn’t be expected to be as significant as 2.88% of the British Facebook population, especially over the period of one month.
Furthermore, the United Kingdom was not the only major country to see a fall in Facebook users in December. The social media site lost a total of 1,162,760% of users in its birth country America, which amounts to 0.69% of their Facebook population. Other countries such as Indonesia and Mexico also saw losses. The United Kingdom’s loss however, was the biggest of any major territory.
In addition, the United Kingdom saw over 600,000 users who didn’t deactivate their accounts, fail to use their Facebook account in the month of December.
Reasons for Decline
So if Facebook is on a slow and steady decline, what are the reasons behind this?
It seems as if the Facebook’s privacy policies and ‘fatigue’ from having an overabundance of friends could be behind the fall. This is the view of experts who believe that Britain may slowly but surely be getting bored of Facebook.
The last time I myself logged unto Facebook was over two months ago, and that was to sell iPad hardware and sell laptop software, not to socialise.
A Facebook Comeback
I wouldn’t write off Facebook just yet however. The social media networking site is still the world’s most popular in terms of active users, while major new developments - expected to be a Facebook phone and a Facebook search engine to rival Google - are expected imminently from the social networking site.
Furthermore, as long as we have tablets and laptops, there’ll always be the inclination to log unto Facebook.
One thing is clear however, and that’s success or no success, 2013 is expected to be a critical year for Facebook.
- Now Android app users can sing up Facebook messenger without an account on facebook
- Facebook replaced the name “Subscribe” with “Follow” to make it understandable to the people
- Facebook in Macau and Twitter in Paraguay are most frequently visited websites through phones, according to the maps by Opera on Global Mobile Social Network Usage.